Field survey is the process of collecting and analyzing data. The decision made at each step will affect other subsequent steps and decide whether the project is profitable or not. Is frozen yogurt reliable? The investigation steps of general frozen yogurt Market are as follows:
1. The first is to investigate the market situation of frozen yogurt
The frozen yogurt Market is at the primary stage of development with large market capacity. According to the analysis of the report on the development status and future trend of China's Frozen Yogurt Market in 2017, China's Frozen Yogurt Market has reached about 600 million US dollars, and it will have a good development momentum in the next five years. It may surpass ice cream in 2021, and the market scale will exceed 1.5 billion US dollars. It is expected that the global frozen yogurt Market, especially those low-fat products, will continue to show an obvious upward trend in the future.
2. Investigate the consumers of frozen yogurt
Frozen yogurt audience, 9-35 years old people are the main consumers of frozen yogurt Market, accounting for more than 88.55%.
3. Investigate the distribution of frozen yogurt franchise stores
At present, frozen yogurt stores are concentrated in North China and central China, while the development of frozen yogurt stores in South China is less. In terms of urban distribution, frozen yogurt stores are widely distributed in the first and second tier cities, accounting for 62% of the total number of stores in China; However, 33% of the third and fourth tier cities show that the development of frozen yogurt industry is still in the primary stage. In the future development, the development trend of frozen yogurt stores will point to most areas in the South and the third and fourth tier cities in the north.
4. Investigate and analyze the characteristics of frozen yogurt products
Frozen yogurt has balanced nutrition, delicious taste and is not easy to get fat. It can meet the needs of different forms of consumers, such as cold drink, hot drink, breakfast and appetizer. It can supplement calcium for teenagers and remove garbage from the body for the elderly. In terms of nutrition, its main feature is the active lactic acid bacteria. In addition, it is also rich in protein, free amino acids, vitamins BB, Z and phosphorus, potassium trace elements, which are of great benefit to the human body, so frozen yogurt is a healthy food for all ages. In short, frozen yogurt has too many advantages.