冻酸奶加盟市场的调查步骤是什么?

来源:http://www.kxxchina.com/ 添加时间:2021-07-12 11:02:57
场调查就是收集和分析数据的过程,每一步做出来的决定,都会影响到后续其他的步骤,决定所加盟项目的盈利与否。冻酸奶加盟可靠吗?一般冻酸奶加盟市场的调查步骤是:
Field survey is the process of collecting and analyzing data. The decision made at each step will affect other subsequent steps and decide whether the project is profitable or not. Is frozen yogurt reliable? The investigation steps of general frozen yogurt Market are as follows:
1.首先是调查冻酸奶加盟市场情况
1. The first is to investigate the market situation of frozen yogurt
冻酸奶市场目前是处于初级发展阶段,市场容量大,根据《2017年中国冻酸奶市场发展现状和未来趋势报告》分析,中国冻酸奶市场达到了6亿美元左右,并且在未来的五年中发展势头良好,有可能在2021年超越冰淇淋,市场规模超过15亿美元。预计全球整个冻酸奶市场,尤其是那些低脂类产品,今后仍会继续呈明显上升趋势。
The frozen yogurt Market is at the primary stage of development with large market capacity. According to the analysis of the report on the development status and future trend of China's Frozen Yogurt Market in 2017, China's Frozen Yogurt Market has reached about 600 million US dollars, and it will have a good development momentum in the next five years. It may surpass ice cream in 2021, and the market scale will exceed 1.5 billion US dollars. It is expected that the global frozen yogurt Market, especially those low-fat products, will continue to show an obvious upward trend in the future.
2.调查冻酸奶的消费人群
2. Investigate the consumers of frozen yogurt
冻酸奶受众人群,9-35岁年龄段的人群为主要冻酸奶市场主要消费贡献者,占比超过88.55%。
Frozen yogurt audience, 9-35 years old people are the main consumers of frozen yogurt Market, accounting for more than 88.55%.
3.调查冻酸奶加盟店的分布情况
3. Investigate the distribution of frozen yogurt franchise stores
当前冻酸奶门店集中于华北地区和华中地区,华南地区冻酸奶门店发展较少。城市分布来看,在一、二线城市里,冻酸奶门店分布为广泛,占全国店面数量的62%;而三、四线城市为33%,说明冻酸奶行业的发展仍处于初级阶段,在未来的发展中,冻酸奶门店发展趋势指向南方大部分地区以及北方的三、四线城市。
At present, frozen yogurt stores are concentrated in North China and central China, while the development of frozen yogurt stores in South China is less. In terms of urban distribution, frozen yogurt stores are widely distributed in the first and second tier cities, accounting for 62% of the total number of stores in China; However, 33% of the third and fourth tier cities show that the development of frozen yogurt industry is still in the primary stage. In the future development, the development trend of frozen yogurt stores will point to most areas in the South and the third and fourth tier cities in the north.
4.调查分析冻酸奶产品的特色
4. Investigate and analyze the characteristics of frozen yogurt products
冷冻酸奶营养均衡,美味不易发胖.可以满足消费者不同形式的需求,可以冷饮、可以热饮可以作早餐、可以加餐开胃等,对青少年可以补钙,对老年人可以清除体内垃圾。在营养方面,其主要的特点是具有活性的乳酸菌。另外还富含蛋白质、游离氨基酸、维生素BB,z及磷、钾微量元素,对人体大有裨益,所以冻酸奶是一种老少皆宜的健康食品。总之,冷冻酸奶具有太多的优点。
Frozen yogurt has balanced nutrition, delicious taste and is not easy to get fat. It can meet the needs of different forms of consumers, such as cold drink, hot drink, breakfast and appetizer. It can supplement calcium for teenagers and remove garbage from the body for the elderly. In terms of nutrition, its main feature is the active lactic acid bacteria. In addition, it is also rich in protein, free amino acids, vitamins BB, Z and phosphorus, potassium trace elements, which are of great benefit to the human body, so frozen yogurt is a healthy food for all ages. In short, frozen yogurt has too many advantages.