The catering industry is a hot entrepreneurial project at present, and the franchise market of frozen yogurt is very popular. According to our survey results of the industry, the tea market is still in the rising period. Therefore, many entrepreneurs rush in and go out in complete ignorance. Catering enterprises have three stages: one is the exploration period, the other is the survival period, and the other is the development period. In fact, the exploration period is the death period for most entrepreneurs, and the vast majority of entrepreneurs die at this stage.

首先陷在这个阶段，是因为前期缺少市场调研，对市场理解偏差，仅凭自己主观臆断就选定方向和定位，因而无法匹配市场需求。其次困在这个阶段出不来，这主要是因为很多创业者对行业了解很少，很多甚至还是小白，不知道隔行如隔山，不知道在面临困境时应该如何变换策略，选择合适的方法快速走出困境。“死亡期”，本质上是需要在短时间内由获客力、人均组合而成的收入，覆盖掉经营的成本。这句话看似简单，但其实每一个小模块都需要非常高的能力，没有行业的深耕，根本摸不着方向。

First of all, it is trapped in this stage because of the lack of market research in the early stage, the deviation of market understanding, and the selection of direction and positioning based on their own subjective judgment, so they can not match the market demand. Secondly, they can't get out at this stage. This is mainly because many entrepreneurs know little about the industry, and many of them are even Xiaobai. They don't know how to change their strategies and choose appropriate methods to get out of the dilemma quickly. In essence, the "death period" is the income that needs to be combined by customer power and per capita in a short time to cover the cost of operation. This sentence seems simple, but in fact, each small module needs very high ability. Without the deep cultivation of the industry, we can't touch the direction at all.

加盟开心雪，前期公司提供完善的市场调研，帮您选择很好位置提高开店成功率，店铺开业之后也你能得到总部专人驻店指导，帮助创业者在更短的时间内了解行业情况，经营快速进入正轨。多年开店成功经验让您站在巨人的肩膀上。只有爬出“死亡谷”之后，才会慢慢进入盈亏平衡点、现金流为正，接下来才可能有利润。很多人因为没有创过业，认知出了问题，觉得一开店马上就会有生意、马上就能进入盈利状态、马上进入成长期快速发展，这个想法就是五颗星的危险系数。

In the early stage of joining kaixinxue, the company provides perfect market research to help you choose a good location and improve the success rate of opening a store. After the store is opened, you can also get the guidance of a specially assigned person from the headquarters, so as to help entrepreneurs understand the industry situation in a shorter time and get their business on track quickly. Many years of successful experience in opening stores let you stand on the shoulders of giants. Only after climbing out of the "Death Valley" can we slowly enter the breakeven point, cash flow is positive, and then there may be profits. Because many people have never started a business, they recognize that there is a problem. They think that once they open a store, they will have business immediately, enter the profit state immediately, and enter the growth period for rapid development. This idea is the risk factor of five stars.

当对“死亡期”缺乏预期，在面对“死亡期”时，必然被动。做经营决策时，也会不自觉地受到影响。加盟来一杯这里有几百位店主可以和你交流开店经验，让你的创业路上不孤单，让你在开店之前就有提前预案，当问题出现时能够从容应对。如何快速度过开店初期的死亡期是考验创业者的真功夫，我们开心雪能做的就是帮您练好强大的内功，让您能够快速适应市场，快速强大起来，帮您在问题出现的时候能够做出正确的决策。

When there is no expectation of the "death period", it must be passive in the face of the "death period". When making business decisions, they will also be unconsciously affected. Join in for a drink. Here are hundreds of shopkeepers who can share their experience of opening a store with you, so that you will not be lonely on the road of entrepreneurship, so that you can have a plan in advance before opening a store, and be able to deal with problems calmly when they arise. How to quickly pass the death period in the early stage of opening a store is the real skill of entrepreneurs. What we happy snow can do is to help you practice strong internal skills, so that you can quickly adapt to the market and become strong, and help you make correct decisions when problems arise.