商铺门店的选址可能会用到技巧

来源:http://www.kxxchina.com/ 添加时间:2022-04-08 18:44:15
开店是创业的形式之一。开店做生意,首先就是要考虑选址问题。连锁商铺的选址有很多需要考虑的因素,如客流量,店铺租金,竞争对手等,但是大体还是有一个方向的,以下是开心雪小编总结的关于连锁商铺的选址技巧。
Opening a shop is one of the forms of entrepreneurship. To open a shop and do business, the first thing is to consider the location. There are many factors that need to be considered in the location of chain stores, such as passenger flow, store rent, competitors, etc., but there is still one direction in general. The following is the location skills of chain stores summarized by kaixinxue Xiaobian.
【一】商铺好选在人们聚集的场所。如剧院、电影院、公园等娱乐场所附近,或者大工厂、机关附近,这样一方面可吸引出入行人,另一方面顾客也更容易记住该店铺的地点,并且来过的顾客向别人宣传介绍,会比较容易指引他人光顾。另外,商业区的发展、居民区的扩容和市政规划的建设,会给店铺带来更多的顾客,并使其在经营上更具发展潜力。
【1】 Shops should be chosen where people gather. For example, near theaters, cinemas, parks and other entertainment places, or near large factories and organs, on the one hand, it can attract pedestrians. On the other hand, customers are more likely to remember the location of the store, and customers who have come to publicize and introduce to others will be easier to guide others to patronize. In addition, the development of business district, the expansion of residential area and the construction of municipal planning will bring more customers to the store and make it have more development potential in operation.
【二】好选在交通比较便利的区域。理想状态下的商铺或商业街市应具备接纳各种来客的交通设施,即商铺周边拥有轨道交通、公交车站点,还具有停车场。在主要车站的附近,或者在顾客步行不超过20分钟的路程内的街道设店。观察马路两边行人流量,选择行人较多的一边更有利于经营。
【2】 It's good to choose an area with convenient transportation. Ideally, shops or commercial markets should have transportation facilities to accept all kinds of visitors, that is, there are rail transit, bus stops and parking lots around the shops. Set up shop near the main station or on the street within a 20 minute walk of customers. Observe the pedestrian flow on both sides of the road and choose the side with more pedestrians, which is more conducive to operation.
【三】要选择较少横街或障碍物的一边。许多时候,当行人注意到你的店铺时,但由于需要穿越马路而放弃光顾,要么行人为了过马路,而集中精力去躲避车辆或其他来往行人,而忽略了一旁的店铺。
【3】 Choose the side with fewer crossroads or obstacles. Many times, when pedestrians notice your shop, they give up patronage because they need to cross the road, or pedestrians focus on avoiding vehicles or other pedestrians in order to cross the road, ignoring the shops on the side.
【四】根据经营内容来选择地址。店铺销售的商品种类不同,其对店址的要求也不同。有的店铺要求开在人流量大的地方,比如服装店、小超市,但并不是所有的店铺都适合开在人山人海的地方。
【4】 Select the address according to the business content. Stores sell different types of goods, and their requirements for store location are also different. Some stores are required to open in places with large traffic, such as clothing stores and small supermarkets, but not all stores are suitable for places with a large number of people.
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