Opening a shop is one of the forms of entrepreneurship. To open a shop and do business, the first thing is to consider the location. There are many factors that need to be considered in the location of chain stores, such as passenger flow, store rent, competitors, etc., but there is still one direction in general. The following is the location skills of chain stores summarized by kaixinxue Xiaobian.
【1】 Shops should be chosen where people gather. For example, near theaters, cinemas, parks and other entertainment places, or near large factories and organs, on the one hand, it can attract pedestrians. On the other hand, customers are more likely to remember the location of the store, and customers who have come to publicize and introduce to others will be easier to guide others to patronize. In addition, the development of business district, the expansion of residential area and the construction of municipal planning will bring more customers to the store and make it have more development potential in operation.
【2】 It's good to choose an area with convenient transportation. Ideally, shops or commercial markets should have transportation facilities to accept all kinds of visitors, that is, there are rail transit, bus stops and parking lots around the shops. Set up shop near the main station or on the street within a 20 minute walk of customers. Observe the pedestrian flow on both sides of the road and choose the side with more pedestrians, which is more conducive to operation.
【3】 Choose the side with fewer crossroads or obstacles. Many times, when pedestrians notice your shop, they give up patronage because they need to cross the road, or pedestrians focus on avoiding vehicles or other pedestrians in order to cross the road, ignoring the shops on the side.
【4】 Select the address according to the business content. Stores sell different types of goods, and their requirements for store location are also different. Some stores are required to open in places with large traffic, such as clothing stores and small supermarkets, but not all stores are suitable for places with a large number of people.
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