How to create flow products in unfrozen yogurt stores?
What is traffic product? Traffic products are popular products in stores, which can bring traffic to stores and broaden customers' products. How to create flow products in unfrozen yogurt stores
The production of a flow type product is scientifically created by integrating various factors such as product, operation, market and procurement. It can bring continuous and stable flow to the store, and often accounts for 50% of the sales volume of the store.
So, how to build a flow product? The following three steps are required:
1、 Selection and pricing and naming
Selecting products means selecting products. Selecting such a product is not optional. We should comprehensively analyze market demand, competitive products, their own advantages and disadvantages and other factors.
Market demand, such as: what are the popular products in the current market? What are the popular products and so on, what is the approximate price of these products, and how to name them.
Competitive products such as: what are the main explosive products of competitors? How much is the price, who is the target customer group, etc.
Its own advantages and disadvantages, such as: what are the products with high sales volume in the store? Its production speed, degree of standardization, cost proportion and supply chain situation, etc.
Based on these conditions, the selected flow products generally have the following characteristics:
1. The product is cost-effective, exceeding customer expectations, and has a pleasant surprise of "Wow, delicious, not expensive".
2. The taste of the product generally conforms to the public taste, that is, it should make most people feel good to drink, so the product must pass a certain taste test.
3. The price setting should comprehensively consider the market and the price of competitive products, not completely according to the gross profit pricing method.
4. The product name is simple and easy to remember, which can make people quickly remember and blurt out.
How to create flow products in unfrozen yogurt stores
2、 Product menu location planning
When you choose a product, you have to decide where to put it in the menu.
Since it is a popular product in the store, it must be placed in a very obvious position in the menu, and emphasized in combination with large pictures, special icons, text descriptions, etc., so as to strengthen the status of popular products in the store and convey a psychological hint to customers that they must enter the store.
3、 Continuous promotion
Promotion refers to the continuous promotion of the selected product. If you want to have better results, you generally need omni-channel coverage and sustainability.
The so-called Omni channel coverage means that all online and offline advertising spaces are reflected as much as possible, and multi-channel advertising and exposure. Online such as WeChat group, official account, friends circle; Offline, there are store landing advertising pages, trial drinks, salesperson sales scripts, and various positions that can reflect advertising, such as cup covers, various posters, etc.
Sustainability is that advertising can't be done once. We should continuously and stably emphasize the particularity of this product in front of customers to form brainwashing promotion, and customers will naturally remember it.